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Flying Butler© soars over to London Westminster

Flying Butler© unveils new serviced apartments in the heart of London Westminster

Situated in an elegant and impressive building in Central London, these spacious 1 bed apartments have been lovingly designed with contemporary flair to accentuate light and space. An oasis in the heart of London directly overlooking the historic gardens of St. Johns, something of a rarity in this bustling city. The building also benefits from 24 hour concierge, free access to the gym, exercise pool and Jacuzzi.

Flying Butler© – Westminster Apartments lie on the north bank of the Thames, moments away from London’s historic and prestigious landmarks and attractions including the Houses of Parliament and Big Ben, Buckingham Palace, Westminster Abbey, Westminster Cathedral. Guests can also head to the iconic department stores and independent boutiques in nearby Covent Garden, Oxford Street, Regent Street and Bond Street.

Flying Butler© Chairman, Steve Brenman says, “We are delighted to be welcoming the Westminster Apartments to our family. Our Flying Butler© brand has been very successfully launched as ‘the next best thing to home,’ and it continues to grow from strength to strength.”

For more information visit:

Flying Butler© – Westminster Apartments

About Deep Blue

Deep Blue Apartments Ltd is a leading provider of high quality serviced apartments in the UK. It is a privately held company and a founding member of the Association of Serviced Apartment Providers (ASAP). Located in the South East with offices in Hammersmith, the company was established in 1999 to provide high quality serviced apartments in the Thames Valley and London. It now offers apartments throughout the UK via its Flying Butler© brand and its network of partner properties.

For more information contact:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
0370 770 0778

Lounge 2


Bedroom 1






Flying Butler lands in Fitzrovia, Zone 1 - Central London

Flying Butler unveils its brand new serviced apartments in Fitzrovia, London’s chic and eclectic

Dating from 1902, this fully-modernised elegant and warm red brick Victorian property lies in the
heart of East Marylebone Conservation Area, housing stunning 1 and 2 bedroom serviced
apartments. With high quality interiors and fittings throughout, the wonderfully generous ceiling
height and dual-aspect outlook through large windows create a light and bright atmosphere.

Flying Butler - Fitzrovia Apartments are surrounded by London’s leading academic institutions.
Oxford Street is within walking distance and Marylebone High Street, with its stylish and eclectic
shopping streets is just around the corner. This quaint area is dotted with hidden gems and an
amazing roster of restaurants nearby to choose from.

Steve Brenman, Chairman of Flying Butler, comments:

Flying Butler - Fitzrovia Apartments, are ‘the next best thing to home’. They offer three times the
space of equivalent hotel rooms; yet they can be up to 40% per cent less expensive. These
boutique-style serviced apartments are interior-designed with colour, personality and space, fully
fitted kitchens, beautiful bathrooms and spacious living areas in prime Central London.’

For more information visit:
london/ please contact Saleson: 0370 770 0778, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or visit:


Fitzrovia - bedroom 2

Fitzrovia - kitchen


Deep Blue Apartments moves to Central London office

The Deep Blue team have moved offices. After spending two fantastic years at Capital Place in Harlington, we are delighted to announce we are moving to central London. Our new address is:

Deep Blue Apartments Ltd
The Kensington Centre
66 Hammersmith Road
W14 8UD


ASAP announces shortlist for 2014 Serviced Apartments Awards

ASAP announced those members who have been shortlisted for their 2014 awards at their general meeting in London yesterday. Following on from our success last year we are delighted to annouce that we have been shortlisted this year for 2 awards:

Rising Star Award – Hannah from our Customer Reservations team has been recognised for her ongoing development and her commitment to Deep Blue.

Hospitality Award – Flying Butler has been recognised as being in the highest group offering top class hospitality.

James Foice, ASAP MD commented: ‘Congratulations to all our 30 members who have been shortlisted for our 2014 awards who have submitted such high quality entries. A great reflection of our sector’s advancement driving standards forward in the last 12 months.’

The winners will be revealed at a special celebration evening sponsored by SKY Business at ASAP’s 2014 Conference on 4 December in London.


Flying Butler Kingston apartments special feature in A Luxury Travel Blog

The Flying Butler Kingston-upon-Thames apartments have been featured in 'A Luxury Travel Blog'

Less than an hour west of London lies Kingston-upon-Thames – a thriving suburb with a relaxed but vibrant feel to it. There we enjoyed a leisurely stay in one of the brand new Flying Butler Apartments, close to Kingston Bridge and overlooking the River Thames.

Kingston apartment view

Once we located the apartment building, access into the apartment was straight forward with no keys or keycards required – all we had to do was enter a code to gain entrance and another to enter the apartment. Once inside, we found an airy, open plan living room, kitchen and dining area, with a balcony view over the River Thames and towards Kingston Bridge to the left. Beneath us was Turks Pier from where you can take boat rides up and down the Thames.

Kingston apartment kitchen

The lounge is equipped with TV, docking station and comfortable seating, and the kitchen complete with fridge, freezer, oven, microwave, toaster, kettle, etc. Some basic provisions (bread, milk, cheese, juice, water, tea and coffee) were also kindly provided. A Waitrose supermarket is just a stone’s throw away if you wish to cater for yourself but equally there are many places to dine out within easy reach.

Just down the corridor from the open plan living room, dining area and kitchen is a double bedroom and bathroom, simply but tastefully decorated. Free WiFi is available throughout.

See the rest of the article...


New mews houses close to London’s West End are now available to book!

There’s no stopping Flying Butler Apartments! We’re delighted to announce that their five new Central London mews townhouses are available to book from now.

If you’re planning a trip to London for a sporting event, concert or festival or just fancy a spring break in the capital, why not get in touch and try them out?

Located in a gated development offering luxurious accommodation close to Edgware Road and London’s bustling West End, each unique designed space has beautiful wood flooring and a high specification bespoke kitchen. The properties feature two, three and four well-proportioned bedrooms with stunning bathrooms and a beautiful reception room.

These attractive mews houses are only a 2-minute walk from Edgware Road station and a 6-minute walk from Paddington station.

Flying Butler accommodation as the next best thing to home as they offer so much more flexibility than expensive hotel rooms. As with all of our apartments, services will include:

  • Weekly maid service
  • Complimentary Wi-Fi
  • Flat screen TV
  • DVD and iPod dock
  • All utilities included

What gives guests that extra special personalised experience is that they can opt for a range of bespoke services catering to their own requirements, including transfers to and from any London airport or train station, a personal ‘meet and greet’ with staff, housekeeping, ironing service and any extra grocery deliveries.

One of the world’s most visited cities, London has something for everyone, from history to culture, art to architecture, fast food to fine dining, and great shopping. The capital is the home of the Royal Family and is at the heart of British political, business and financial life.

The city boasts a huge array of attractions, historic buildings, galleries and museums and attracts millions of domestic and foreign tourists every year. Despite being the biggest and most densely populated city in Europe, London contains a surprising number of green spaces: Regents Park, Hyde Park and Richmond Park near the Thames are some of the most beautiful parks in Europe.

London also offers one of the best shopping experiences in the world, from luxury shops such as Harrods, to bargain at London's markets such as Camden market and big London shopping centres such as Westfield. Most visitors agree that London is truly one of the most exciting cities in the world!


New Kinston-upon-Thames apartments launched

DeepBlue Apartments are pleased to announce the addition of 5 stunning new riverside apartments in Kingston-upon-Thames by Flying Butler Apartments.

Located close to both Kingston Bridge and Station, each of these fIve, luxurious properties features two well-proportioned double bedrooms with king-size beds, luxurious bathrooms and a beautiful reception room, with glorious views directly over the River Thames.

With the trademark attention to comfort and detail that distinguishes the Flying Butler service, each apartment is perfectly finished to enhance guests' experience - with a spacious open plan layout, elegant hardwood floors, a stylish kitchen, designer soft-furnishings, and complimentary wi-fi.

Find out more and book these Kingston-upon-Thames riverside properties.


These apartments are available through The Flying Butler serviced apartments.


Win a week for two in the Alps!

Here at Deep Blue Apartments we are always looking at ways to treat our new and existing customers: we like to keep our guests happy!

So we have come up with the best way to brush away those post Christmas and New Year blues: everyone who signs up for their new Flying Butler newsletter 'What the Butler saw!'  will enter a free draw in which the lucky winner will win a week’s stay* for two at a luxury chalet in the Alps! The second prize is a weekend in one of our london apartments.

Sign up now for your chance to win!!


The Prize

Les Arcs/Paradiski is situated near Bourg Saint Maurice with direct rail links to Paris, London, Brussels and Amsterdam. With excellent views over to Mont Blanc, Les Arcs enjoys long hours of sunshine and plentiful quality snow. Calling itself ‘the home of the snowboard’, it boasts terrain to suit all levels of expertise. There is an abundance of mountain restaurants, bars, a natural ice rink and around 40 shops.

With a roaring log-fire and under floor heating throughout, the chalet accommodation has breathtaking views over the slopes and offers the best in mountain living. Guests will find everything they need to relax and unwind after a hard day on the slopes! The complex also offers a beautiful indoor swimming pool, sauna, steam room and small gym with wonderful views of Mont Blanc.

Find out more about our apartment -

*Please note that the holiday excludes air fare and ski lessons and can be booked any time before the end of April 2014.


The Flying Butler

Flying Butler apartments are all about boutique-style elegance and spacious living. With stylish interiors, designer soft furnishings, sumptuous king-size beds, luxury bathrooms and fitted kitchens, some even have private outdoor balconies or gardens. Many are just a few minutes’ walk from the capital’s most popular and iconic landmarks.

Offering more freedom than an impersonal hotel room, a serviced apartment is an excellent alternative when it comes to accommodation in London. Incorporating the flexibility of a hotel, the luxurious Flying Butler apartments by Deep Blue have around three times the space and up to 35% less expensive than the equivalent London hotel rooms.  

The apartments are popular with business and leisure travellers alike and are suitable for any length of stay. What makes them ‘the next best thing to home’ is that the beautiful, open plan living areas have colour, personality and offer more than the usual corporate neutrality with which serviced apartments are often associated. Also, guests can opt for a range of bespoke personalised services, catering to their own requirements, including transfers to and from any London airport or train station, a personal staff  ‘meet and greet’, housekeeping, dry cleaning and extra grocery deliveries.

Find out more at



Happy New Year to All

Deep Blue would like to wish all our customers and Partners in the Industry a happy and a prosperous 2013!

Now that the Festive Season is over, Deep Blue are gearing up for an exciting 2013 ahead. 2012 represented a great year for Deep Blue, with new serviced apartment locations coming on board in Ealing, and many more members being added to the Deep Blue Team.

There's already lots of excitement in the Deep Blue offices as we get ready for the Business Travel Show in February, plan Open Days and put together special offers to banish those January Blues!

We hope that you all had a lovely Christmas and we look forward to doing lots more business with you in the year to come!

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Introducing the Flying Butler!

To make your stay extra special, just use our Flying Butler Service.

London Public Transportation

NEW: Kingston apartments with riverside views

DeepBlue Apartments are pleased to announce the addition of 5 stunning new riverside apartments in Kingston-upon-Thames

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